In business there's only one thing more important than winning new customers and that's looking after existing customers. Building a strong relationship with them ensures loyalty and that all-important repeat order. Email Marketing, in the form of a regular newsletter or a specific promotion, is without doubt the most cost effective and efficient method of keeping in touch.
Why does it work so well?
Here are just a few of the reasons why more and more companies are switching to email to talk to their customers.
1. It delivers results - response rates of 15% or higher.
2. It's cost effective - cheaper than either telephone or post.
3. It's quicker - fast preparation and execution mean you can react to market conditions and so deliver exciting, of the moment, campaigns.
4. It's easy to measure - click-throughs to links can be tracked and responses accurately measured.
5. It's more personal - the level of personalisation available means even massive campaigns can appear to be one-to-one.
6. It builds customer relationships - a newsletter gives you a reason to contact your customers regularly and remind them of your services.
Imagine Design provide a Fully Managed Email Marketing Service. We do everything for you: strategy, development, design, copywriting, building the plain text or HTML email, scheduled delivery and campaign reporting. Whatever's needed to make the campaign a success, Imagine Design will provide it!
Speak to your customers before your competitors do, call me now on 01225 426987 to arrange a meeting and discover how email marketing can work for your business.
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